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Loose change

© St. Petersburg Times
published March 31, 2002

NAME CHANGE: With its market share eroding over the past decade, Adolph Coors Co. decided to change the name of its flagship "Original Coors" beer. The Golden, Colo., brewer spent a year in research and development then settled on . . . "Coors Original." The company says the name links the product more closely to the Coors family. The new name will show up next month.

401(K) FEARS: Feeling anxious about your 401(k) after Enron's collapse? You're not alone. It has made nearly half of 300 workers polled more concerned about and interested in their 401(k) plans, InSightExpress says. The online research company also found that just 1 percent of workers trust their employers to provide sound financial guidance.

TALK TO ME: An executive at a Kentucky company has instituted a twist on casual Friday: e-mail-free Friday. David Dearie banned his workers at Brown-Forman Wines International from sending e-mail within or out of the office. Violators face a $10 fine. Dearie says he's not against technology; he just wants to make sure workers have some personal communication.

TRADEOFFS: With a nod to our litigious society, asked what it would take for people to forfeit their right to sue. Three percent of 229 people surveyed said they would sign away their right to sue a drug company if it invented a pill that could make any part of their body bigger. The percentage nearly doubled for a pill that made any part of their body smaller.

GREENER GRASS? In a recent Maritz Poll, 35 percent of workers said they thought their companies' products were inferior to others.

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