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Customized fishing rod

By AMY SCHERZER, Times Staff Writer
© St. Petersburg Times
published May 17, 2002

Penny and Jay Ruilova call Minnows and Monsters the "Cracker Barrel" of tackle shops, featuring anything a fisherman needs. But custom rods are their claim to fame. Jay affixes foam handles and grips, and a reel seat. Penny customizes each rod with colorful threads, decals, logos and guides under an epoxy seal. Prices range from $140 to $500 for a "rod that lasts forever," she says. Minnows and Monsters, 3811 S. Manhattan Ave.; 835-1512.

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