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Breast enhancer to go off market

©Associated Press
December 31, 2002

WASHINGTON -- Vital Dynamics Inc. has agreed to stop selling a breast enhancement pill and cream that the Federal Trade Commission said didn't do what the company promised.

The Canoga Park, Calif., company marketed its Isis system as a safe and effective way for women to increase their breast size. Consumers spent more than $22-million on the herbal capsules and cream beginning in 1999, the FTC said.

But federal regulators, in a complaint filed in federal court in Los Angeles, said the company had no basis for its claims in radio, TV and print advertising that its product worked in most cases and without negative side effects.

Vital Dynamics received "hundreds of complaints about side effects, including headache, nausea and allergic reactions," the FTC said.

Vital Dynamics' three top officers, Geoffrey V. Knight, Mark D. Berman and Allen Smith, agreed to pay a total of $50,000 to settle the complaint.

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