Alternative airline
[Times photo: John Pendygraft]
AirTran has been expanding its routes and using clever marketing -- such as $25 upgrades to first class and special "X-Fares" for 18- to 22-year-olds -- to help it compete against giant Delta and other no-frill airlines such as Southwest.
Shells nets critical, but costly, financing
Shells Seafood Restaurants Inc., a once-popular chain struggling with debt and eager to recapture its glory days, said last week it has obtained critical financing. But repaying the loan will cost the Tampa company and its shareholders a lot of ballast.
Edward Jones takes a tip from Raymond James
The well-publicized stadium-naming jinx didn't stop Edward Jones from sticking its name on the St. Louis Rams' home playing field.
On-again, off-again electric deregulation
Visiting financial analysts, who deal in the world of numbers, got a little schooling on Florida politics in Venice last week from a pro.
A dean's list model from Gulfport
The Hornsleths, who are well into their 50s, seem an unlikely couple to drop everything and drive 25 miles to the nearest Abercrombie & Fitch in Tampa.
Planting the seeds of brand recognition
If Raymond James Financial sprouts into a nationally recognized brand for investment services, it won't be solely because of its name on the Bucs' stadium.
Company notes
ADVERTISING
Climbing the ladder
ARCHITECTURE
