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Today’s headlines
University of Florida bathing in Gatorade limelight
Americans may be a bit hazy about their country's history, but PepsiCo Inc. wants to make sure they know the saga of their favorite sports drink.

Happy to be second best of the worst
Few people have ever confused the experience of calling their HMO with good customer service.

A new-age variation on layoffs
Add this to the list of sensitive, new-age euphemisms for employee layoffs: rebalancing.

Promoting Florida with a splash of Paradise Lost
Rapacious developers. Faded tourist attractions. Hokey pirate parades. Black neighborhoods that struggle just to survive.

Parkay's tubby spokesman returns for ad blitz
In the old days, Parkay used puppetry to make its talking tub whisper "butter" in TV commercials. This summer the margarine's handlers are going high tech.

Profile: John LaChance
NEW POSITION: General manager, Pinellas Expo Center, Pinellas Park

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