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Today’s headlines
Groundbreaking phone-book ad loses oomph
For the second year in a row, St. Petersburg lawyer Jeanette Secor has "paid dearly" to have her face emblazoned on every page of the local phone book. But this year may be her last.

Out with WorldCom, in with Lincare
WorldCom's pain is Lincare's gain. Lincare Holdings Inc. of Clearwater replaced the troubled telecommunications company in the Nasdaq 100 Index last month. Lincare, which provides respiratory therapy services, should get a boost in visibility as a result.

Hotel puts out welcome mat for pets: dogs, cats, even cows
Visitors who check into the new Royal Pacific Resort at Universal Orlando may encounter a few critters in the hallways.

TECO execs opt for profits
Many people may regret that they listened to the buy-and-hold advice of financial analysts and didn't trim their stock holdings before the recent market meltdown. But thanks to a bit of fortuitous timing, some executives at TECO Energy Inc., parent of Tampa Electric, managed to lock in enviable profits on their company stock holdings.

Look, up in the sky, it's a stock ... a bond ... a comic book?
Call it the triumph of the comic book nerd over the techie variety. As the stock market has slumped, the market for rare comics has taken off.

Joyce Wellman Fisk
NEW POSITION: Vice president, membership, Tampa Bay Convention & Visitors Bureau, Tampa.

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