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Today’s headlines

The airline plans to roll out a new strategy for its low-fare operation next year to keep its market share in Florida from eroding further. Story

Getting birders to travel farther from the roost
The Florida Birding Festival and Nature Expo is supposed to help bolster Pinellas County's ecotourism image. But promoters are having a tough time drawing out-of-town visitors.

Company might salvage the shareholders meeting
Odyssey Marine Exploration Inc. reported promising news this month for its shareholders: a deal with Great Britain to raise a sunken ship that may contain millions of dollars in centuries-old coins.

Bay area once again a banking bridesmaid
There's only one thing more humbling than being an outpost of a financial empire: being a second-class outpost.

Charting this week's hospital confusions
Executives at the Mease hospitals in Countryside and Dunedin want to make it clear that their relationship with Morton Plant Hospital is close, but not that close.

Tech incubator supporter hatches new plan
Tampa's technology incubator may be dead, but hope springs eternal.

Profile: Donald D. Doddridge
NEW POSITION: Chief executive, Florida Blood Services, St. Petersburg

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