Snapshot of the holidays online
Compiled from Times wires
© St. Petersburg Times
published January 13, 2003
Seventy-eight percent of the nation's 109-million Internet users logged on for some form of holiday activity during November and December, Pew Internet & American Life Project says. Here's a look at what we did:
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48 percent of e-mail users sent or received e-mail from family members about holiday plans in 2002, compared with 42 percent in 2001. On a typical day during the holiday season, one out of every six e-mail users, nearly 20-million people, were communicating with friends and family via e-mail about the holidays.
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30 percent of Internet users, about 35-million Americans, turned to the Net for religious or spiritual information. That's up from 28-million during the 2001 holiday season and nearly 20-million in the 2000 season.
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25 percent looked online for new ideas about crafts, food or other ways to celebrate the holidays.
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More than 30-million Americans, or 28 percent of Internet users, bought gifts online this holiday season, compared with 29-million in 2001 and 20-million in 2000. Of those 2002 online holiday shoppers:
-- 59 percent were women
-- 41 percent were men
-- 79 percent were white
-- 10 percent were Hispanic
-- 4 percent were black
-- 7 percent were "other"
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An average of $407 was spent by online holiday shoppers in 2002. That's up from $392 in 2001 and $330 in 2000. Users of broadband, or high-speed, Internet connections were 50 percent more likely to window shop online as dialup users.
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90 percent of Internet users bought holiday gifts while logged in at home, while a third said they purchased gifts while online at work.
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