St. Petersburg Times Online: Business

Weather | Sports | Forums | Comics | Classifieds | Calendar | Movies

Everybody's business

Videos are out, and tanning is in

D.I. Body and Boutique, once a video store, now offers tanning, massages, facials, manicures and clothing.

By MICHAEL CANNING, Times Staff Writer

© St. Petersburg Times, published March 7, 2003


VIDEO STORE TURNS TO SALON: The writing was on the wall, wasn't it?

First there was Tate Video at 227 E Davis Blvd. Then it became Island Tanning and Boutique/Tate Video. Finally last week, the metamorphosis was complete. It's now D.I. Body and Boutique, offering tanning, manicures, facials, plus clothing and accessories.

Hold on a second. We're still stuck on the video-store-with -tanning-boutique part.

Julie Tate, who co-owns the business with brother-in-law Mark Tate, had combined the concepts in the hopes of attracting more customers. Indoor tanning is down in the summer, but video rentals are up. In the winter, it's vice versa.

But their video business fell off, so they recently decided to drop it altogether, expand the tanning salon and give the store a Key West look.

Now they boast three massage therapists, four tanning beds, a stand tanning booth, plus spray tanning. They sell skin care and tanning products, along with high-end men's and women's clothing. Tate says in a few weeks an aesthetician will come on board to provide permanent makeup treatments.

They're open Monday through Saturday from 10 a.m. to 8 p.m., and Sunday 10 a.m. to 3 p.m.

* * *

LAWYERS GET THE POINTE: The new SoHo Pointe retail and office development has gained a new occupant, in the form of Clark and Greiwe.

The new law firm bought space in the two-story building at the southwest corner of Swann and Howard avenues and expects to move in around mid April. Lawyer Jim Clark said his firm will occupy roughly half of the Pointe's second floor, which is reserved for office space.

Clark and Greiwe is currently sharing space in the Wachovia building downtown with Cunningham Law Group. The two firms used to be one, called Cunningham, Clark and Greiwe, until it split up last June. They agreed to continue sharing office space in the interim.

Clark, whose new firm handles personal injury and represents Outback Steakhouse, doesn't mind leaving the downtown's legal hub. The main reason is, "the opportunity to create equity, rather than pouring money into a black hole," for rent, he said.

* * *

BUILDING WON'T BE ARCHIVED: In fact, the former city records and archives building is coming down.

Located in the shadow of the Lee Roy Selmon Crosstown Expressway at 1104 E Twiggs St., it stands in the way of the toll road's Brandon Parkway, a $350-million expansion already under way.

The building was vacated a few months ago when the city's Archives and Records department moved nearby to a refurbished historic building at 1102 N Florida Ave.

PerryDawn Brown, spokeswoman for the Tampa-Hillsborough County Expressway Authority, says two of the building's neighbors are also slated for demolition: the former Modern Display building at the corner of Twiggs and Meridian Street and a small house close by on Eva Street.

Brown pointed out that the Eva Street house was the former home of the Expressway Authority.

Demolition of the buildings should be complete by April 1.

* * *

THAT OLD HOUSE: The early 1900s house at 308 S Boulevard is getting a makeover. But not the kind that old houses converted to a nonresidential use often get. In fact, the house is going to look a little more historic when renovations are complete sometime in April.

Building owner Darryl Creighton has worked with the city's Architectural Review Commission to make the house in Hyde Park North conform to historic standards.

Most importantly, the metal frame windows will be replaced with wood framed, vinyl clad windows, according to project manager Brian Leniton. He added that hardi board siding will be used to replace the rotting wood, rather than the commonly used vinyl or metal siding. Hardi board is a cementitious product that looks like wood.

The 4,400-square-foot building, which used to be divided into apartments, is currently home to the Max Group software consultants, who will remain.

Creighton is a lawyer and Tampa native.


-- Do you know something that should be everybody's business? Call 226-3382, or e-mail citytimes@sptimes.com .

© Copyright, St. Petersburg Times. All rights reserved.