With the University of South Florida cutting its Sun Dome subsidy, the folks who run the arena have looked to other ways of raising cash. They've hosted home shows and courted cheerleading competitions. Recently, they've decided to enter the naming rights game.
If you're willing to shell out somewhere around $100,000 annually for five years, your company's name could be attached to the Sun Dome. The deal has been on the market for about six months, with moderate interest.
"We're not standing out on a street corner with a "for sale' sign," said Mike LaPan, director of the Sun Dome.
The multipurpose 11,400-seat arena, which is on the university's Tampa campus, hosts USF's men's and women's basketball games, as well as other university events. The successful naming rights buyer also will get marketing opportunities with the university's alumni and athletic department, LaPan said.
"Certainly, the right partnership is going to come," LaPan said.
