The government's decision to create a National Do Not Call Registry was unwelcome news for telemarketing companies such as Special Data Processing of Clearwater.
Chief executive Bill Hood said in June that even though SDP doesn't make many unsolicited sales calls, the new rules will limit the company's new business opportunities and create more competition from outbound telemarketing companies that have lost business.
But recruiters at SDP are trying to turn the Do Not Call problem into a plus.
Newspaper ads promoting a company open house last week capitalized on fears of job loss in the telemarketing industry. The strategy: point out that many SDP employees, including customer service reps, take inbound calls.
"Scared that the new outbound regulations will threaten your job?" the ad asked. "Why not work at a place where the calls come to you?"
No word on how well the ad worked. A call to SDP marketing director Donna Langer was not returned.
