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Talk of the bay

A bottle of that old college spirit

By HELEN HUNTLEY
Published November 17, 2003

How about a nice USF chardonnay? University of South Florida alumni now can toast each other with their own private-label wines.

The USF Alumni Association cut a deal with Signature Wines of Hayward, Calif., which custom-labels wines from West Coast wineries for hotels, retailers and several dozen alumni groups, including the University of Central Florida and the University of Florida College of Medicine. The groups get a royalty on sales.

Prices for a case of 12 bottles range from $132 for chardonnay to $276 for merlot. Mixed sets of four, six and 12 bottles also are available, starting at $46. To comply with Florida law, the Signature wines take a roundabout journey, going through a Florida wholesaler and retailer before they reach the customer. The shipping charge, normally $25 a case, is $5 for the holidays.

Not a USF grad? You can have your own labels made up for a wedding, birthday or other special occasion.

[Last modified November 17, 2003, 01:34:12]

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