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For 65 years, he brought Cuban bread all over town

Anthony More and his brother helped develop the family's business, La Segunda Bakery in Ybor City.

Published November 28, 2003

YBOR CITY - You may never have met Anthony More or visited his place of business. But there's a good chance you've tasted his bread.

Mr. More, who died on Nov. 19 at age 91, worked more than 65 years at his family's business, La Segunda Bakery in Ybor City. He took over the bakery before World War II and worked there until the early 1990s, supplying Cuban bread to restaurants and groceries around Tampa.

"He worked until he was 80 years old," said his son, Anthony A. More. "He worked until my mother got sick. He said, "That's it, I'm through,' and he never came back."

Mr. More's father, Juan More, came to Tampa after the Spanish-American War. He had stayed in Cuba after the war and discovered an obscure delicacy called Cuban bread. He opened La Segunda in 1915.

Mr. More, with his brothers and sisters, worked at La Segunda from childhood and lived nearby in Ybor.

Not long after he graduated from Hillsborough High School, Mr. More met Aida Cuyar, and they married in 1939. They spent the next 64 years together in West Tampa.

"As soon as they married they moved in with her parents on Ivy Street," his son said. "In that neighborhood, it was all her family. In Ybor City, it was all my family. That's the way it was in those days, people stayed in the same neighborhood."

Shortly before World War II, Mr. More and his brother Raymond took over the family business. Mr. More served in the South Pacific, then returned home to his wife and business after the war.

La Segunda always was primarily a wholesale business. But under Mr. More's guidance, the bakery's retail operation grew, especially after the 1960s, when it moved to a location with customer parking.

His son remembers Mr. More as a simple and happy man, who believed in the value of work and the importance of family.

"He was a hard worker," Anthony A. More said. "I remember when I was kid he would leave the house at 5 a.m."

Evenings were spent with family. When Mr. More went out, it was usually to take his son to a minor league baseball game.

"He loved baseball," his son said. "He really loved baseball. He must have taken me to nearly every minor league game there was."

He was especially fond of the Tampa Smokers, who played at Plant Park in the 1950s.

Mr. More didn't travel much, but every year he treated his entire family, including his grandchildren, to a vacation at the Pinellas beaches. It was family tradition that continued until just a few years ago.

Mr. More was never a disciplinarian ("That was my mother's job," his son said), but he insisted on a good education for his children.

Daughter Marylynne earned a master's degree and teaches hearing-impaired children.

Anthony earned a Ph.D. and was teaching college chemistry in the 1970s when his father asked him to take over La Segunda.

He and his cousin have been running the business ever since. Mr. More worked with them for most of that time.

Mr. More was healthy until earlier this year when he contracted pneumonia.

Besides his wife and children, Mr. More is survived by six grandchildren and one great-grandchild.

[Last modified November 26, 2003, 13:10:10]

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