Magdalena, a youthful and stylish grandma, could afford to fly first class from New York to Tampa.
But she'd rather save $600 and not have to meet another one of those boorish CEOs.
At least that's what Song Airlines, the new low-fare carrier operated by Delta, says in its kicky and cute ad campaign appearing in places such as the New Yorker magazine.
No mention that Magdalena, like so many air travelers these days, may have to practically go through a strip-search before she gets to the departure gate. Nor is there a price list for the "fresh, organic foods" or "signature cocktails" she will be able to buy once she gets on board.
No, Magdalena is beaming in Song's ads because she's discovered a "truly unique experience in air travel."
Song's attendants, called "talent," soon will be dressed in hip uniforms by designer Kate Spade. During cross-country flights, they lead passengers in in-seat stretches with all the energy of an airborne Richard Simmons.
On Song, having fun is mandatory. So who needs those boring, full-fare-paying CEOs?
