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Talk of the bay

Weighing the public's opinion on OJ

By BENITA D. NEWTON
Published December 15, 2003

Orange juice may be packed with vitamins and touted as a great start to a healthly day, but to dieters on low-carb plans like Atkins and South Beach, it can be the kiss of death to weight loss.

With frozen and canned orange juice sales experiencing double-digit declines, the Florida Department of Citrus in Lakeland has commissioned a study that will ask 3,000 households about their consumption patterns, spokesman Andrew Meadows said.

The group hopes to get a handle on what's causing the decrease and how much of the dent is being caused by low-carb diets. The survey, which is being conducted by ACNielsen, is expected to be completed by January.

One cup of orange juice can pack in about 26 grams of carbohydrates, more than the entire daily intake for the induction phase of Atkins. The citrus department has developed a marketing plan that reminds people to choose their carbs wisely, because "All carbs are not created equal." Certainly no other carb is as important to the state's economy.

[Last modified December 15, 2003, 01:46:24]

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