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Everybody's business

Just a hop across from high school

Notorious on S Dale Mabry aims its selection of casual clothing and accessories at teens and young adults.

Published February 13, 2004

NOTORIOUS ON S DALE MABRY: Sondra Romito figures that's the only way to be on S Dale Mabry. So she opened a clothing store geared toward to hip teens and young adults on a stretch of road better known for its pricy boutiques that cater to older South Tampa power shoppers.

Romito and business partner Karie Kania opened Notorious at 2225 S Dale Mabry Highway Feb. 2. The way Romito sees it, the store's not so out-of-place. It's across the street from Plant High School.

The 1,200-square-foot store carries club and casual wear from Energie, 7 Diamond, French Connection, Miss Sixty, Diesel, paperdenim&cloth. The owners painted the interior in retro '70s colors: orange, cream and brown.

Notorious has a selection of accessories, including heavy band watches, costume jewelry, handbags and jelly bracelets. Romito plans to add a host of items, such as clothing lines by White Boy, Red Toenails and Frankie B., plus shoes by Lacoste, Kenneth Cole, Puma, Reebok Limited, Kilah and Pro-Keds.

Hours are 10:30 a.m. to 9 p.m. Monday through Saturday.

THAT'S AN ORDER: A new antiques, furniture and home accessories store on S MacDill Avenue sends this message to homeowners: Spiff It Up.

That's the name of the spiffy 1940s houses on the southwest corner of MacDill Avenue and Stovall Street, which has been home to other antique businesses in recent years.

Bo Jones and David Wilson, who also own the Green With Envy garden center at 3005 S MacDill Ave., have filled it with an eclectic mix of new and old stuff for the home. French and American antique furniture share space with numerous reproductions, plus a healthy selection of new kitchen and bath fixtures.

Orchids from the garden center up the street are displayed in cache bowls.

Jones said a line of bath accessories, unique gifts and wine bags are coming soon.

Hours are 10 a.m. to 6 p.m. Tuesday through Saturday.

MORE DOCTORS ON SWANN: The large, nondescript warehouse on the northwest corner of Swann and Audubon avenues will soon give way to doctors' offices.

Mission Development Group president Gary Volenec said neighboring Memorial Hospital owns the property but is leasing it to his company for redevelopment. After demolition at the end of this month, Volenec said construction will begin on the Medical Professional Center at Memorial.

The 18,000-square-foot, one-story building will feature "class A medical office space," Volenec said. The building's exterior will have Mediterranean accents and a driveway with porte-cochere.

Three suites are already sold, Volenec said. Two will house internal medicine practices, the other a dermatology practice. The remaining space could be divided into four suites, he added.

The building's proximity to the hospital has been a selling point. "Doctors doing any attending work at the hospital can just walk right over," Volenec said.

Construction on the $3-million project should be done by September.

YESTERDAZE LATE BLOOMING: Better late than never. Late Bloomer's Treasures and Collectibles on Sunday took over the former Yesterdaze Vintage Clothing and Antiques, which has moved to Seminole Heights.

After six years at 1908 S MacDill Ave., Yesterdaze owner Sherry King decided to relocate to 5207 N Florida Ave.

One of Yesterdaze's vendors, Audrie Ranon, now co-owns Late Bloomer's with business partner Ron Giovanelli. The store's other vendors have rearranged themselves in the 2,600-square-foot building, but many of the same people remain. They include veterans of the Ybor antique scene, Laura Pastroff, John Hermann and John Jung. Pastroff co-owned Decades Ago Go, and Hermann and Jung ran Art Moderne.

- Do you know something that should be everybody's business? Call 226-3394, or e-mail

Fishnet stockings

She'll love these Italian fishnet hosiery, for Valentine's Day or any other special day. Choose them in red, hot pink or black, thigh-high or panty hose. They sell for $12 a pair at La Belle Femme in Old Hyde Park Village. Call 254-5000.


[Last modified February 12, 2004, 12:51:07]

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