ST. PETERSBURG - Catalina Marketing Corp. said it will sell a business unit in New Jersey that provides customer loyalty card services to retailers.
The buyer is a Catalina vendor, Capture Resource Inc. of Bristol, Penn., which has been operating the division for Catalina under an outsourcing arrangement. Capture Resource will take over the facility in Farmingdale, N.J., and its 29 employees.
The unit provides application and data processing, card production and fulfillment services for loyalty cards issued by grocery stores and other retailers.
Catalina of St. Petersburg said the sale, for an undisclosed price, is part of the company's plan to refocus on its core business of delivering targeted advertising to consumers at retail checkout counters. The company also is divesting itself of market research and direct marketing units.
Catalina has not filed financial results for the past four quarters while results for earlier periods are under review. The Securities and Exchange Commission is investigating the timing of revenue recognition by Catalina's health resources unit.
