Universal Studios Florida hopes visitors will get wrapped up in its latest attraction.
By Times Staff
Published May 20, 2004
The Revenge of the Mummy - The Ride, a new generation thrill ride that combines an indoor roller coaster with computer-generated images and special effects, opens Friday at Universal Studios in Orlando, the biggest new attraction at a Florida theme park since Disney opened its Mission: Space at Epcot last fall.
Universal spent about $80-million developing this Mummy ride and a version that opens in a few weeks at Universal Studios Hollywood. The rides are based on Universal's films The Mummy (1999), The Mummy Returns (2001) and The Scorpion King (2002).
During the four-minute course, riders on a tour of Egyptian catacombs are propelled through the dark and threatened by a 6-foot-10 robot bad guy called Imhotep, fire, scarab beetles and all manner of mummies.
This isn't a simulator ride; it's a roller coaster through a story. The ride mixes projections of computer-generated images with water spritzes, fog machines, dramatic lighting and bellowing audio for many of its effects.
At one point, the train reverses directions, backs onto a turntable that spins it around 180 degrees, then shoots uphill to a speed of 45 miles an hour in 2.5 seconds. At another, riders roll beneath a ceiling of flames. Occasionally, it is pitch black.
The ride replaces the Kongfrontation attraction, which closed in 2002.
"We see this ride as an incredible opportunity to drive more guests here and amaze people," Universal marketing vice president Kurt Kostur said last month. "It really positions us as the park that offers edge, a hipness and more intense experiences than Disney."
-- Information from Times files was used in this report.
Revenge of the Mummy - The Ride is at Universal Studios Florida, part of the Universal Orlando complex, which includes the Islands of Adventure theme park and the CityWalk entertainment district, Interstate 4, Exit 75A, Orlando. Toll-free 1-800-837-2273 or www.uescape.com Hours vary. Single-day admission to either theme park, including tax: $57.46 adult, $47.88 ages 3-9. Specials available for Florida residents.