Bracelet sales to help smokers quit
Associated PressPublished July 1, 2004
NEW YORK - Mark, Avon's beauty business for young women, is expanding its circle.
It's also selling a circle in an effort to help women quit smoking.
A new sunburst bangle bracelet, sold through the Meet Mark catalog and Web site and by Mark representatives, is a fundraising product for the American Legacy Foundation. This foundation aims to persuade young people to reject tobacco.
All net proceeds of the $18 silver-plated bracelet with sterling silver dangling sunburst charm will be donated to the charity's Circle of Friends program.
"Our goal with the Circle of Friends program is to increase awareness of the mounting toll of tobacco-related disease among women and the important role that support from family and friends can have in helping a smoker quit successfully," says Dr. Cheryl Healton, president and CEO of the American Legacy Foundation.
Actor and nonsmoker Jamie-Lynn DiScala of The Sopranos is the face of the Circle of Friends ad campaign.