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Voncile Anderson

New position: Director, marketing and public relations, Florida Aquarium, Tampa. Previous position: Director, advertising, Millennium Group/Provident Creative, Clearwater

By FRED W. WRIGHT JR.
Published August 9, 2004

Changing jobs for Voncile Anderson meant shifting her focus just a few hundred yards.

After promoting many of the Channelside District venues, she now turns her attention to the Florida Aquarium, also part of Tampa's waterfront.

As director of marketing and public relations for the aquarium, Anderson will look to raise public awareness of the attraction, increase attendance, "and maybe actually create some bigger cross-promotions with other organizations in town," she said.

Anderson has spent most of her career in advertising and promotions in her native Tampa. While attending the University of South Florida in the mid 1970s, she had an intership at radio station Q105 (WRBQ-FM 104.7) that turned into a full-time job. After eight years with the station, Anderson said she left to start a family but continued to freelance in promotions. She said she promoted and marketed various events in Tampa, including Gasparilla.

In 1991, Anderson went back to work full time, joining WFLA-AM 970 radio as director of marketing and promotion. Two years later, she joined the sales staff of WMTX-FM 100.7 where she stayed until 1998. She then worked as marketing director for the Gold and Diamond Source, helping to market four Tampa Bay area stores and a Web store before joining Millennium Group/Provident Creative in 1999 and helping to launch and promote grand openings for six restaurants in the Channelside District.

For the past 18 months, Anderson also helped purchase and promote radio ads for 30 Hooters restaurants in Indiana, Ohio, Tennessee and Kentucky, plus work with other bay area venues such as Dan Marino's Restaurant and Martini Bar at BayWalk in St. Petersburg.

"I really love doing research to find out who the customer is" for a venue, Anderson said. "I honestly believe when you have marketing and promotion in your blood, finding out who needs that product and then figuring out a fun way to get that information to the consumer . . . is incredibly stimulating.

"And in radio, you have the fun of sitting down and putting it into words.

". . . Seeing something you sat around a table talking about, and then put words with it, and seeing it unfold - it's really neat.

"When it's under your skin, it's a passion."

In addition to promotions and advertising, Anderson has been a dancer and choreographer for much of her life, she said. She has taught tap and ballet and was a member of the Tampa Jazz Co. from 1974-85. From 1978-81, she choreographed cheerleaders for the Tampa Bay Rowdies, a professional indoor soccer team.

Anderson, 47, and her two teenage sons live in Tampa.

[Last modified August 7, 2004, 21:11:04]

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