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Talk of the bay
Ex-Buccaneer Lynch pops up in computer ads
By JEFF HARRINGTON
Published January 10, 2005
Former Tampa Bay Buccaneers star players have a way of popping up after they leave Tampa.
Not just in in postseason games . . . but in pop-up ads.
Bucs fans cruising the Internet might notice ex-Buc safety John Lynch, now with the Denver Broncos, pitching on behalf of a program called Rainbow Rewards.
"I'm a member. I hope you will be too," Lynch extols in Rainbow's pop-up ad using his photo.
Rainbow Rewards is a Colorado program offering shoppers cash back from purchases made at more than 600 locally owned Denver-area merchants. Lynch pitches the charitable side of the program: For every purchase, Rainbow Rewards donates to the Children's Hospital and United Way charities and schools.
Rainbow executives did not return calls for comment. However, based on its Web site, rainbowrewards.com, the program is only in Colorado even if its ads are reaching across the country.
[Last modified January 7, 2005, 19:48:04]
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