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Trends

We are buying more nutritious foods

By wire services
Published March 30, 2005

Americans are buying more nutritious foods than ever, according to a Grocery Manufacturers of America consumer survey.

The GMA is the world's largest association of food, beverage and consumer product companies.

In a survey of primary grocery shoppers, 73 percent of respondents said they were buying more nutritious foods and beverages than in the past.

Specifically, consumers are looking for products that are:

* Made with whole, unrefined grains (66 percent);

* Reduced- and low-fat (65 percent);

* Fortified with vitamins and minerals (59 percent);

* Reduced- and low-calorie (54 percent);

* Sugar-free (49 percent);

* Reduced- and low-carbohydrate (42 percent).

The survey also found that 64 percent of consumers are trying to reduce their caloric intake and 52 percent say they are exercising more often.

The survey was conducted Dec. 27-29, 2004, by Peter D. Hart Research Associates Inc., which interviewed 806 respondents who are the primary grocery shoppers in their household.

[Last modified March 29, 2005, 10:30:05]