Get on the juice

By tbt* staff report
Published April 13, 2005

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Maybe Mark McGwire can be its spokesman. Nantucket Nectars, a beverage company in Massachusetts, is poking fun at Major League Baseball with an ad campaign for its new orange-pineapple-mango drink: "Bulked up. With the juice even Congress will let you use. Legally."

The ads, which allude to the ongoing steroid scandal plaguing the sport, will run throughout the season. "At Nantucket Nectars, we've been juicing for years," says company vice president Holly Mensch. Nothing like kicking a national pastime when its down.