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Talk of the bay
Advertising bigwigs reverse course, head south
By JEFF HARRINGTON
Published April 25, 2005
The advertising community has long labored under the knock that talent in the Tampa Bay area - and the South as a whole - often heads to New York and other points north.
"Like the moth goes to the flame," once said Cliff Freeman, perhaps the best-known ad man to come out of St. Petersburg, whose New York agency was behind such notable taglines as "Where's the beef?" for Wendy's, "Pizza, pizza!" for Little Caesar's and "Sometimes you feel like a nut" for Almond Joy.
Well, look out, New York. A reverse migration is under way.
That's certainly the case, at least, for WestWayne, the growing ad agency with dual headquarters in Tampa and Atlanta.
Fallon creative director Bobby Pearce will relocate from Minneapolis to Atlanta to join WestWayne as its new executive creative director. Among other campaigns, Pearce was behind Citibank's "Expect Faster Rewards" pitch.
"WestWayne continues to attract big-name talent from the North," crowed agency PR manager B. Quick Chadwick.
In the past two years, other hires at the agency include:
Karen Evans, chief strategy officer, who came from Cliff-Freeman and Partners in New York;
Jennifer Garr, managing director in Tampa, who most recently was at Publicis' flagship office in New York as an executive vice president;
Joe Caponigro, executive media director, who came from McCann-Erickson in Detroit;
and Kim Hunt, director of business development, formerly with Saatchi & Saatchi in New York.
[Last modified April 22, 2005, 19:00:04]
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