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A mogul's school

Associated Press
Published May 24, 2005


He's built buildings, written books, married models and starred in a reality TV show. On Monday, Donald Trump announced his latest venture: Trump University.

"People are looking beyond the traditional business education model, which involves hours in the classroom and relies primarily on book learning," Trump said.

COURSES

The for-profit university will not offer degrees or grades. Courses, consisting of CD-ROMs, consulting services and Learning Annex-type seminars, will cost $300 and will take one to two weeks to complete. Trump said longer courses of two to three months would be offered in the future.

FACULTY President is Michael Sexton, a management consultant most recently with Accenture in New York. Chief learning officer is Roger Schank, professor emeritus and founder of the Institute for Learning Sciences at Northwestern University. Advisers include professors from Dartmouth and Columbia universities. REGISTRATION

Students - or customers, as Trump University staffers refer to them - will be able to register starting this week for classes in marketing, real estate and entrepreneurship, with more curriculum areas planned for the future. Register at www.trumpuniversity.com

[Last modified May 24, 2005, 03:00:27]


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