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Talk of the bay
Nielsen Media reaches out to friends during congressional battle
By JEFF HARRINGTON
Published August 1, 2005
Nielsen Media Research, the TV ratings company, isn't taking any chances on customer relations.
Not if, as Nielsen maintains, its future will be in jeopardy if Congress passes legislation making it mandatory for the company to get ratings procedures accredited before marketing them to broadcasters and advertisers.
Nielsen employs about 1,900 people at its Oldsmar offices.
Nielsen Media chief executive Susan Whiting sent out a reassuring note to clients last week - the day before a congressional hearing on the much-feared bill.
She noted that the company's new Advertiser Advisory Council is slated to have its first meeting Thursday in Chicago. The eight-member council, which represents top advertisers in different categories, will be used for clients "to communicate their strategic initiatives to Nielsen," Whiting wrote.
On the council are reps from Anheuser-Busch, Ford, Home Depot, MasterCard, McDonald's, Procter & Gamble, 20th Century Fox and Verizon Communications.
"I am excited to begin working closely with the members of this Council and to receive their direct feedback," Whiting wrote.
Not mentioned directly was the fact Nielsen needs all the friends it can get these days.
[Last modified July 29, 2005, 18:19:02]
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