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Briefs
No Gatorade? Try a new Jelly Belly instead
By wire services
Published September 15, 2005
You've been running, playing tennis or biking across town in the steamy heat. You are sweaty. Your energy is down. You need a quick, healthful snack.
Just pop a jelly bean.
Time magazine says Jelly Belly will soon offer new lime-green Sport Beans, which promise 120 milligrams of electrolytes, vitamins C and E, and carbohydrates that sustain energy and prevent dehydration.
"Barefoot' in Nikes
The idea of running barefoot through a park has a romantic appeal, but going the distance of several miles on the ground is another issue. We've grown accustomed to the cushioning, shock absorbers, and bells and whistles of today's technology-laden athletic shoes.
Enter Nike and the new Nike Free shoe. The claim is that it simulates the feeling of running barefoot in the grass. And Nike is encouraging athletes to train in the shoe to strengthen their feet and minimize injury.
The shoe, priced at $85, comes with a training manual that includes exercises and drills. The company urges runners to start slowly, wearing the shoe around the house for several weeks.
Pink Ray-Bans, anyone?
Ray-Ban is embracing the rainbow.
For the first time since the Aviator sunglasses were introduced in 1937, the brand has added colored frames to its line. The red, pink, mint green and white Aviators feature the same anti-glare lenses that have made the metallic versions so popular.
The glasses have always been about function first - they were created for the U.S. armed forces - but style has always been a consideration, too, says Peggy Fries, Ray-Ban's senior marketing manager. They never really go out of style, though there have been upward "blips" when the glasses are considered trendy, she says.
That happened in the 1980s after Tom Cruise wore the glasses in the movie Top Gun, and it's happening again now, according to Fries, "so we decided to have bold, fun looks - mostly to appeal to women.
"They're there to show that we're the people who make the classic glasses - and we always have - but they (the Aviators) can be modern and trendsetting as well."
But for the traditionalist, Fries notes that the gold-frame unisex sunglasses with the G15 lenses haven't changed one bit in almost 70 years.
[Last modified September 14, 2005, 10:53:02]
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