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After you buy, a place to store

Published September 21, 2005

If wine labels, wine corks and the wine store can be reinvented, why not the wine cellar?

Make it casual, upscale, rigorously secure and so user-friendly that wine collectors might want to hang out in the lounge at Vin Cella in Sarasota. It's an old downtown building that has been rehabbed into luxurious, exclusive private storage that you won't find at the neighborhood miniwarehouse.

Owner and wine lover Jeff Rubin opened Vin Cella in the Rosemary District at the beginning of the year and already has almost half the spaces taken. Though many wine and liquor stores stores around west-central Florida have rental storage space, Vin Cella includes a lounge, a tasting room that can seat 20 for dinner as well as 52 padlocked walk-in lockers.

And yes it's cool, a consistent 55 to 60 degrees, with generators and insulation that will hold wine up to two weeks without power.

Lockers hold 1,000 to 2,000 bottles of wine depending on how they are stored and are available to their clients from 10 a.m. to 6 p.m. daily. Membership is $9,600 a year.

For information, contact Vin Cella, 1525 Fourth St., Suite A, Sarasota; 941 330-8600 or

[Last modified September 20, 2005, 11:06:19]

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