St. Petersburg Times
Special report
Video report
  • For their own good
    Fifty years ago, they were screwed-up kids sent to the Florida School for Boys to be straightened out. But now they are screwed-up men, scarred by the whippings they endured. Read the story and see a video and portrait gallery.
  • More video reports
Multimedia report
Print Email this storyEmail story Comment Email editor
Fill out this form to email this article to a friend
Your name Your email
Friend's name Friend's email
Your message

Cancer charities pink at heart

Published September 29, 2005

NEW YORK - When most people think of October, they think about the bright reds, yellows and orange of the turning leaves, or the orange and black associated with Halloween. The fashion and beauty industries, though, think pink.

Pink is the color that represents breast cancer awareness, and shoppers will see a lot of it in the coming weeks:

New Balance offers one of the largest groups of products, known as the Lace Up for the Cure Collection. It includes 12 models of athletic shoes, tank tops, shorts, a polo shirt, a sweat shirt hoodie, socks and hats, all embroidered with a pink ribbon.

For every $25 minimum purchase, consumers receive a donation form to send to the manufacturer. For each form received, New Balance will donate $5 to the Susan G. Komen Breast Cancer Foundation, up to $150,000.

Estee Lauder Companies teams with Sean "Diddy" Combs, Elizabeth Hurley and Bloomingdale's for the "Give Breast Cancer the Pink Slip" campaign. Combs designed a pink slip that sells for $85 at Bloomingdale's with all proceeds going to the Breast Cancer Research Foundation. That foundation was founded by Evelyn Lauder in 1993.

Saks Fifth Avenue partners with the Entertainment Industry Foundation for Key to the Cure, a women's cancer initiative that culminates with shopping days during which a percentage of sales will benefit EIF's Women's Cancer Research Fund. Actor Hilary Swank stars in a national public service announcement wearing a limited-edition T-shirt with Swarovski crystals designed by Diane von Furstenberg that will be sold at Saks stores. Mercedes-Benz USA is another partner in the initiative, donating $1-million through sales of a signature edition of the R-Class sports tourer.

Lilly Pulitzer is working with Ford Motor Co.'s Tied to the Cause campaign, creating a special scarf that will be sold in Bloomingdale's and Lilly Pulitzer stores. The green-ground scarf with large magenta and blue flowers raises money for the Komen Foundation.

Ann Taylor offers a Love Cures card for $30 at its namesake and Loft stores. The card entitles shoppers to 15 percent off purchases of $100 through Dec. 31, and cardholders get a one-year subscription to a Conde Nast magazine. Ann Taylor splits 50 percent of the card's purchase price between the Komen Foundation and the BCRF.

Keds' BCRF Champion is a classic canvas sneaker adorned with a pink ribbon. Keds will donate $1 from each pair sold to the Breast Cancer Research Fund.

Tumi creates three bags to support the BCRF: an oversized tote, a demi-zip shoulder bag and a cosmetic pouch. All are in Tumi's logo pattern in a pink jacquard with pink leather trim. Twenty percent of the retail price is donated to the BCRF.

QVC's Fashion Footwear Association of New York Shoes on Sale is Oct. 26. More than 100,000 pairs of shoes are offered at half the suggested retail price. All proceeds from the three-hour program (7 to 10 p.m.) will be donated to research and education institutions, including the Abramson Cancer Center of the University of Pennsylvania, the University of Michigan Comprehensive Cancer Center and the Gillette Center for Women's Cancers at Dana-Farber Institute.

Song, Delta Air Lines' low-fare carrier, introduces a pink plane to its fleet, with the Breast Cancer Research Foundation's pink ribbon logo next to the boarding door. In each of Song's planes, pink products, such as Chelsea Paper Co.'s Perfectly Pink stationery set and Karen Neuburger's pink slipper socks, will be sold, with a percentage of proceeds benefiting the BCRF.

Coach's Positively Pink watch features a stainless steel baguette case edged in bright pink and a narrow leather band striped in different shades of pink. The dial is set with sparkling pink Swarovski crystal markers. It's available at Coach stores and Macy's; $100 from the sale of each watch goes to the BCRF.

Wrangler, which built its image as maker of cowboy clothes, offers one of the few men's breast cancer awareness products: a Tough Enough To Wear Pink shirt with a rope emblem in the shape of the breast cancer ribbon.

Nike's breast cancer awareness swimwear collection features pink suits in four silhouettes: a tank suit, a tankini with boy shorts, a back-exposing cutout tank and a V-neck tankini. Ten percent of the proceeds will be donated to the Komen Foundation.

Nautica Sleepwear made a $25,000 donation to the Komen Foundation and produced a limited edition women's sleepwear "pink collection." All garments in the collection have specially designed pink hang tags, and shoppers will get a pamphlet about breast self-examinations at sales counters.

Rebecca & Drew Breast Cancer Awareness Shirt - like all Rebecca & Drew shirts - is sized depending on the wearer's bust measurement, ranging from 32A to 38D. During October, 15 percent of proceeds from the sale of the breast cancer shirt on will benefit the National Breast Cancer Foundation.

Retailer White House Black Market adds pink to its stores during October. For every pink charm watch and pink charm key chain sold, 100 percent of net proceeds will go to Living Beyond Breast Cancer. is donating 15 percent of the proceeds from Clarins Colour Gloss in pink sparkle to the National Breast Cancer Foundation.

[Last modified September 28, 2005, 08:37:02]

Share your thoughts on this story

[an error occurred while processing this directive]
Subscribe to the Times
Click here for daily delivery
of the St. Petersburg Times.

Email Newsletters