St. Petersburg Times
Special report
Video report
  • For their own good
    Fifty years ago, they were screwed-up kids sent to the Florida School for Boys to be straightened out. But now they are screwed-up men, scarred by the whippings they endured. Read the story and see a video and portrait gallery.
  • More video reports
Multimedia report
Print Email this storyEmail story Comment Email editor
Fill out this form to email this article to a friend
Your name Your email
Friend's name Friend's email
Your message
 

Trump trumpets lessons from TV show in new book

Skip the Harvard MBA; all you need to know to know about how to succeed in business without really trying is on television.

By CHASE SQUIRES
Published October 3, 2005


Now, as a publicity release trumpets, The Apprentice , "America's most influential business class," has required reading: a new book called Lessons From The Apprentice .

Believe it or not, real estate mogul Donald Trump maintains there are real lessons in the festival of back-stabbing and tantrum tossing he hosts each week on NBC. "The Apprentice has an educational subtext. It's not merely entertainment."

Bickering, name-calling, rampant product placement, the Donald's weird hair and an educational subtext!

Here are a few tips from Lessons From The Apprentice :

- Protect your turf, physical and intellectual.

- Make a good presentation, and steer clear of adverbs.

- Sex sells, but don't go too far: "Donald Trump is a master of the art of negotiation, and you can be sure his toolkit does not include a virtual pole dance."

Ewww

Lessons was written for TimeInc. by Michael Robin, who also penned reality TV companion book The Osbournes . Home Entertainment, with contributions from Trump, his on-screen team of Carolyn Kepcher and George Ross, and business associates ranging from New York Yankees owner George Steinbrenner to Kiss rock star Gene Simmons.

At 176 pages, suggested retail price is $19.95.

[Last modified October 3, 2005, 01:15:16]


Share your thoughts on this story

[an error occurred while processing this directive]
Subscribe to the Times
Click here for daily delivery
of the St. Petersburg Times.

Email Newsletters

ADVERTISEMENT