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Trump trumpets lessons from TV show in new book

Skip the Harvard MBA; all you need to know to know about how to succeed in business without really trying is on television.

Published October 3, 2005

Now, as a publicity release trumpets, The Apprentice , "America's most influential business class," has required reading: a new book called Lessons From The Apprentice .

Believe it or not, real estate mogul Donald Trump maintains there are real lessons in the festival of back-stabbing and tantrum tossing he hosts each week on NBC. "The Apprentice has an educational subtext. It's not merely entertainment."

Bickering, name-calling, rampant product placement, the Donald's weird hair and an educational subtext!

Here are a few tips from Lessons From The Apprentice :

- Protect your turf, physical and intellectual.

- Make a good presentation, and steer clear of adverbs.

- Sex sells, but don't go too far: "Donald Trump is a master of the art of negotiation, and you can be sure his toolkit does not include a virtual pole dance."


Lessons was written for TimeInc. by Michael Robin, who also penned reality TV companion book The Osbournes . Home Entertainment, with contributions from Trump, his on-screen team of Carolyn Kepcher and George Ross, and business associates ranging from New York Yankees owner George Steinbrenner to Kiss rock star Gene Simmons.

At 176 pages, suggested retail price is $19.95.

[Last modified October 3, 2005, 01:15:16]

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