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Florida campaigns for produce export

By WILLIAM R. LEVESQUE
Published April 10, 2006


They are marketing promotions with names such as Northern Exposure (I and II) and Storming Across North America.

Sounds like titles for television dramas. But this is all about Florida produce.

It's all part of the Florida Department of Agriculture and Consumer Services' efforts to increase sales of Florida produce around the country. The department says it has increased sales of Florida agricultural products by $1.13-billion in the past four years.

"In partnership with Florida's agricultural producers, our department has drastically expanded the scope of marketing promotions throughout the United States and abroad," Florida Agriculture Commissioner Charles H. Bronson said. "That's good news for our state's economic health and for our growers."

From trade missions to events held to develop new business relationships, the department says the campaigns help to sell winter and spring produce when Florida is the main U.S. supplier.

Bronson said retailers have provided $19.4-million in free advertising to promote the "Fresh from Florida" logo and other initiatives.

Having a marketing campaign titled PowerGrid doesn't hurt.

[Last modified April 10, 2006, 01:54:16]


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