St. Petersburg Times
Special report
Video report
  • For their own good
    Fifty years ago, they were screwed-up kids sent to the Florida School for Boys to be straightened out. But now they are screwed-up men, scarred by the whippings they endured. Read the story and see a video and portrait gallery.
  • More video reports
Multimedia report
Print Email this storyEmail story Comment Email editor
Fill out this form to email this article to a friend
Your name Your email
Friend's name Friend's email
Your message
 

'Easy' expansion for BB&T

By HELEN HUNTLEY
Published June 26, 2006


Forget money orders and wires. The ATM now makes foreign money transfers a snap - and a new marketing tool for BB&T Corp.

The North Carolina bank developed its "EasySend" product for foreign money transfers for Hispanic immigrants, but quickly discovered they aren't the only ones interested in sending money over the border or across the ocean.

Last week the bank said it is rolling out EasySend at all its branches and making the cash transfer free on both ends for anyone with a BB&T checking or savings account or payroll card.

It works like this: You put $25 to $1,000 in an EasySend account and the person on the other end can take it out at any Visa Plus ATM worldwide, using an ATM card and personal identification number, or PIN.

"We felt it was important to be a global player in the remittance business," said Jorge Moller, BB&T's multicultural markets manager.

[Last modified June 26, 2006, 01:02:02]


Share your thoughts on this story

[an error occurred while processing this directive]
Subscribe to the Times
Click here for daily delivery
of the St. Petersburg Times.

Email Newsletters

ADVERTISEMENT