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Employee prices back at Chrysler

By ASSOCIATED PRESS
Published July 1, 2006


DETROIT - Wrestling with declining sales, DaimlerChrysler AG's Chrysler Group is offering employee discounts to everyone on most 2006 models, starting today and lasting through July.

The discount averages 10 percent off the sticker price.

When General Motors offered employee pricing last summer, Ford Motor Co. and Chrysler matched the deal. This time, however, GM and Ford said they would not match Chrysler, instead sticking to strategies of trying to keep sales prices as close to the stickers as possible.

In addition to employee pricing, Chrysler's incentives give buyers the choice of zero percent financing for 36 months or various rebates.

Analysts cautioned carbuyers against quickly signing up for the new deals, saying they might appear better than they are.

[Last modified June 30, 2006, 23:47:34]


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