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Talk of the Bay
OSI site has 'thousand details'
By SCOTT BARANCIK
Published July 17, 2006
Reminding investors it's not a one-trick pony, The Company Formerly Known As Outback Steakhouse Inc. unveiled a sleek new corporate Web site last week. The site, www.osirestaurant partners.com, gives all seven of its chains - and the forthcoming Blue Coral Seafood & Spirits - equal billing. It features a phrase the Tampa company lifted from the cover of its 2005 annual report: "A thousand details, a single goal." Though the saying may not be as catchy as Outback's well-known battle cry, "No Rules, Just Right," its intended audience is Wall Street, not Main Street. OSI's stock closed Friday at $32.54 per share, its lowest price in more than three years. - SCOTT BARANCIK, Times staff writer
[Last modified July 17, 2006, 06:05:29]
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