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Hooters sign too risque for mayor

So Clearwater Mayor Frank Hibbard called a co-founder of the restaurant, and the billboard on Gulf-to-Bay Boulevard was toned down.

By MIKE DONILA
Published August 12, 2006


CLEARWATER - Mayor Frank Hibbard was on his way home from church one Sunday when he first saw the billboard for the Hooters restaurant chain.

"Liquor in Clearwater, Poker in Vegas," it read, visible to westbound motorists on Gulf-to-Bay Boulevard.

It took a little while to sink in.

"The first time I read it, it went over my head, and then I got it," said Hibbard. "I thought, 'That's not good.'

"It's full of innuendo, and it's not what we want to see on Gulf-to-Bay right when you come in" to the city.

That was several weeks ago.

The mayor said he called Hooters co-founder Ed Droste, and by Thursday the double-entendre billboard message for the restaurant, known for its beer, burgers and scantily clad waitresses, was changed.

A similar billboard along Interstate 275 in Tampa, however, has not been changed.

The new slogan?

"Liquor in Clearwater, Casino in Vegas."

[Last modified August 12, 2006, 01:37:57]


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