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Talk of the Bay

Anchor Blue to drop in St. Pete

By MARK ALBRIGHT
Published August 14, 2006


Another well-known California teen apparel chain is moving into Florida. Anchor Blue plans to open 12 locations in Florida this fall, including one in Tyrone Square Mall in St. Petersburg.

A jazzed-up version of what had been the 25-year-old Miller's Outpost chain, Anchor Blue dropped brand names in favor of its moderately priced store-label goods in a flashier environment.

Miller's Outpost used to be part of a Dutch retail empire that during the 1990s owned the defunct Byrons and Uptons chains in Florida.

In their latest reincarnation, the 237 Miller's Outpost stores were converted to the Anchor Blue brand as part of an overhaul by Sun Capital Partners, a Boca Raton private-equity firm that took over the company in 2003.

Described as selling West Coast casual clothes with a bit of hip-hop edge, the chain sees promise in another warm-weather climate with a growing youth population. The emphasis is on denim.

"This takes us beyond our Western roots," said Michael Bush, chief executive of Anchor Blue, which has national ambitions.

 

[Last modified August 14, 2006, 06:22:08]


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