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Talk of the Bay
Sex doesn't sell for women, it seems
By WILLIAM R. LEVESQUE
Published September 11, 2006
Sex sells, or so the adage goes. But to many women reading magazines, ads with sexy models touting products are just kind of dull. That was the conclusion of a University of Florida study by advertising professors who gauged the emotional response to ads featuring toothsome models by young women reading Vogue, Allure and other women's magazines. The women surveyed found more interesting the models depicted as natural, wholesome, ordinarily pretty types, the professors found. One professor, Robyn Goodman, noted most fashion photographers and corporate executives are men, so they might have a different idea of what sells.
[Last modified September 11, 2006, 05:45:27]
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