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Geico's hit spots
By SUSAN ASCHOFF
Published September 24, 2006
The gecko debuted as Geico’s mascot in 1999 (he would later be shown bumping into the Taco Bell chihuahua at auditions). But we like the spots with more attitude. Here are some of the best:
* Squirrel (2001) — Pair of squirrels play chicken on highway and, when car swerves and crashes, high-five.
* Bad News/Good News (2003) — Soap opera, Senate hearing, attorney with jailed client: Your life stinks, but I saved on my car insurance.
* Testimonials (2006) — Real customers with breathless B-list celebrities.
* Car Pool (2001) — Harried working mom without car walks into school car line and humiliates daughter.
* Tiny House (2004) — “This is not awesome.’’
* Cavemen (2004) — Who knew they were still around?
* Spelling Bee (2005) — Spell “floccinaucinihilipilification’’ (picked by the ad’s creators because it was the longest real word they could find; it means “the act of deciding that something is worthless”).
By comparison, Geico is easy.
[Last modified September 24, 2006, 23:37:19]
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