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Talk of the day

By TIMES WIRES
Published October 17, 2006


Disney adopts healthier rules at theme parks 

Walt Disney Co. will serve healthier meals at its domestic theme parks and reduce fat and sugar in Disney-branded foods as part of a push to improve the diets of children, the company said Monday. The guidelines will also extend to fast-food restaurants that sign deals to promote Disney movies. Disney chief executive Robert Iger said the move came in response to comments from parents about the eating habits of their kids. The company was "well aware of the huge responsibility we have, given our reach and our ability to impact people's behavior and opinions," Iger said. Disney said it worked with physicians to develop the new food guidelines that place a cap on total calories, which will result in smaller portions for children, and limit fats and sugars in main dishes, side dishes and snacks.

Ford predicts big things for Edge

By itself, the teardrop-shaped, five-passenger Ford Edge won't save Ford Motor Co., but executives are hoping the new crossover vehicle will be a strong player in the company's bid to reverse its sales decline. Ford executives say the Edge is crucial to the company's restructuring plan and to helping it reverse a market share slide from about 26 percent in 1995 to around 17 percent this year. In a Webcast from San Francisco, where the Edge officially was unveiled on Monday, Ford's president of the Americas, Mark Fields, predicted that it would become a crossover icon, calling it a "no excuses product that's really going to set the benchmark for this segment." Prices for the Edge will start around $26,000.

Other chatter

NHL clothes not for men only: Adidas AG's Reebok International Ltd. unit has started selling women's and children's clothes bearing National Hockey League team logos. The ranges include T-shirts with glitter and rhinestones for women and replica team jerseys for toddlers, Reebok and the NHL said. "Forty percent of our fan base is female, more than any other professional sports league, and 24 percent of our fan base is between the ages of 6 and 17," said Brian Jennings, senior vice president of the NHL's consumer-products marketing division.