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Ask the Times

By TIMES WIRES
Published October 26, 2006


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I have noticed that professional athletes often appear in TV commercials wearing part or all of their uniforms. How is it determined if they wear the uniform, and what role does the team have in deciding what is worn?

Jim Andrews, a spokesman for IEG, a consulting and research firm, said that when athletes wear their uniforms in ads, the sponsoring company has contracts with both the team and the athlete. When the athlete does not wear his or her team's uniform, the contract only extends to the player.

Compiled from Times staff and wires. To submit a question, e-mail answers@tampabay.com or call 727 893-8179, toll-free 1-800-333-7505, ext. 8179.

[Last modified October 26, 2006, 00:39:41]


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