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Hershey's cup runneth over in honor of Elvis

By TIMES WIRES
Published December 5, 2006

This just in from the Heartclog Hotel: To commemorate the 30th anniversary of Elvis Presley's death, the Hershey Co., the nation's largest candymaker, is planning to introduce a limited-edition, peanut-butter-and-banana-creme Reese's cup. Featuring a dashing picture of a young and svelte Elvis on the front of the package, the Reese's Elvis Cup, as it will be called, will land on store shelves next July, in plenty of time for Elvis Week in August. Presley died on Aug. 16, 1977. As part of the release of the Reese's candy bar, an instant-win promotion on the label will offer a trip for two to Graceland, the Presley mansion in Memphis, among other possible Elvis goodies.

American Express, USGA a twosome

Sponsorship finally reached one of the oldest sports organizations in the country, with the U.S. Golf Association announcing a multiyear deal Monday that will make American Express Co. its first corporate partner. "This is new ground for us," USGA executive director David Fay said. One of the benefits of the partnership will be tickets to the U.S. Open. American Express plans to run advertisements this week showing Tiger Woods and the U.S. Open trophy, offering card members who belong to its rewards program a chance to purchase Trophy Club tickets to the 2007 U.S. Open at Oakmont, which already is sold out. Terms of the deal were not disclosed.

Pediatricians: Run Viagra ads later

U.S. pediatricians today urged that commercials for Viagra and other impotence drugs be aired only after 10 p.m. lest children develop the idea sex is a "recreational sport." The TV ads, which run both day and night, are aimed at men older than 40 who need help with an erection, said spokeswoman Kindra Strupp of Eli Lilly & Co., which helps market Cialis, the second-biggest selling impotence drug behind Pfizer Inc.'s Viagra. Teens and children may be taking away a different message, some doctors say. The ads tout sex without mentioning possible consequences, such as pregnancy, the American Academy of Pediatrics said in a statement. Makers of impotence drugs, which include GlaxoSmithKline Plc and Bayer AG's Levitra, spent between $240-million and $340-million marketing the pills via different media in 2004, the academy estimates.

[Last modified December 4, 2006, 23:27:10]