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Digest
Super bowl XLI ads will cost a record $2.6M
By TIMES WIRES
Published January 5, 2007
More than a dozen marketers have agreed so far to pay an estimated average of $2.6-million - a record amount - for each 30-second commercial to appear Feb. 4 during Super Bowl XLI in Miami. As of this week, CBS has sold about 80 percent of the available advertising time, which will total about 30 minutes. That is a typical commercial load for a Super Bowl. Advertisers will include Super Bowl stalwarts like Anheuser-Busch, FedEx, General Motors and the Frito-Lay and Pepsi-Cola divisions of PepsiCo. There will also be commercials from recent Super Bowl arrivals like CareerBuilder, Diamond Foods and GoDaddy. Orders put Boeing on Airbus' heels Boeing Co. said Thursday it snared a record 1,044 commercial airplane orders last year, and is within days of formally regaining the lead from Airbus in the all-important sales category for the first time since 2000. Strong demand for its 787 Dreamliner helped Boeing surpass the previous year's total of 1,002 net orders, when Airbus had a late-year surge to top it with 1,111. Delta wants okay to buy regional jets Delta Air Lines Inc., the nation's third-largest carrier, asked a bankruptcy court judge Thursday to approve the company's agreement to purchase more regional jets that will allow it to expand into new markets. A hearing on the request, if necessary, has been scheduled for Jan. 18 in U.S. Bankruptcy Court in New York. UPS drops 'Brown' in new ad program UPS Inc., the world's largest shipping carrier, will spend about $35-million to launch a new advertising campaign, called "Whiteboard," in its biggest marketing push since "What Can Brown Do For You" in 2002. The new campaign will begin airing Saturday, the company said. Planned job cuts fell below 1-million Planned job cuts totaled 839,822 jobs in 2006, about 232,000 fewer than 2005, according to the monthly job-cut report released Thursday by Challenger, Gray & Christmas, Inc., the global outplacement consultancy. It was the first time since 2000 that annual job-cut announcements totaled less than 1-million.
[Last modified January 4, 2007, 23:28:39]
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