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One insurer not running from the risk

But State Farm Florida officials say they are worried about the impact of the proposed sweeping changes in the Legislature.

By TOM ZUCCO
Published January 12, 2007


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With insurers fleeing Florida and forcing homeowners into state-run Citizens Property at a rate of nearly 50,000 a month, one company has managed to keep nearly all of its policyholders.

State Farm Florida is by far the largest private property insurer in the state with just more than 1-million policyholders, about the same number it's had for several years. An equally impressive number is State Farm Florida's exposure to catastrophic risk, which at nearly $350-billion is more than the next nine property insurers combined.

In an interview Thursday, Dennis Martin, State Farm's staff director for strategy and legislative issues, and Chris Neal, public affairs manager, talked about how State Farm can remain a major player in Florida.

Their message: State Farm is worried about sweeping changes proposed by state legislators and, they say, forget all the talk about huge insurance industry profits. State Farm's Florida operation is in the red.

The insurance industry, including State Farm, posted record profits last year of nearly $60-billion. Why not pump profits back into the Florida market and offer lower rates?

Neal: Hurricane Andrew wiped out everything State Farm ever made on the homeowners' side in the previous 57 years. We took a $3,8-billion loss. Today, we have about $600-million in the bank, but we owe $750-million to the parent company from the 2004 storms. And we've invested $1.3-billion in the state so we can keep writing business. The parent company has never received a dividend from State Farm Florida and I don't see that ever happening. Even if it did, we would use it to build surplus, buy less reinsurance or write more homeowner policies.

Martin: It wasn't until June 2004 that we got back to our original capital investment. And seven weeks later after Hurricane Charley we were broke again.

In 1999, you formed State Farm Florida, a subsidiary of the parent company. Why?

Neal: By using our Florida-only subsidiary, we can protect the parent company from megalosses like we saw from Andrew and the 2004-05 storms. If not for State Farm Florida, we couldn't be in the property insurance business here.

How do you feel about the vast array of proposals before the Legislature?

Neal: Worried. We need the flexibility to adjust rates, to raise them or lower them.

Martin: And no residual (state-run) market can do better than the private market. In the private market, you take the losses. In the residual market, you fix it on the back end through assessments.

Where do you no longer write?

Neal: Miami-Dade, Broward, Palm Beach, Pinellas and Hillsborough. It's because we were overexposed there and we're reducing it through attrition. But we are making that up by writing in the central part of the state.

As a mutual company, State Farm answers to policyholders, not shareholders. How has that affected your ability to remain in Florida?

Martin: It allows us to take a longer view. You can't look at this year to year.

State Farm got a 52.7 percent rate increase last year. Why that much?

Martin: We could either reduce our exposure by cutting policies, or try to stay here and keep the policies we have. We had to receive that (increase) to stay in business."

Tom Zucco can be reached at zucco@sptimes.com or (727)893-8247.

[Last modified January 11, 2007, 23:53:11]


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Comments on this article
by johnsons 06/28/07 01:04 AM
Thanks for this informative information, keep it up... http://www.Johnbecksamazingprofits.com/
by Jon 02/11/07 08:00 PM
We owe money to the parent company? Its all the same company, just segregated accounting procedures and a little piece of paper to incorporate the "new" company. Greed, and we get screwed as usual.
by Zack 01/26/07 12:13 PM
SF has a subsidiary to protect the parent company from going bankrupt, in the even of a major catasrophe. SF Florida charges rates to FL customers based on the Florida Risk. Why charge out os state cust. for florida's risk? Would that be fair?
by Ray 01/20/07 04:01 PM
Why would State Farm, Progressive insurance companies and other large companies be exempt from cherry-picking insurance in Florida. Could it be who got paid off?
by Kathi 01/15/07 11:55 AM
I think that this makes perfect sense....Atleast State Farm has tried to stay in the market....Even with the rate hike...State Farm Rates are lower than the Aweful State Pool...Citizens!!!
by ka 01/12/07 03:56 PM
State Farm has alway given the best service to their customers whether in agency or claims. I have been a State Farm customer for 30 years and will alway trust them to keep my best interest at heart, keep up the good work State Farm Florida
by amy 01/12/07 03:09 PM
stacey, you pay 25/month on your condo? Really. What does your policy cover and what are your deductibles? Maybe YOU should pay more, instead of having ALL homeowners pay more into the state fund so that your your hurricane target is covered.
by John 01/12/07 03:07 PM
Actually Stacy - rates are that high. They may not be for you, and they aren't for me (my home is newer and built to higher wind standards - so my rates are low) but they are OUTRAGEOUS for many, many others. And those folks are getting scammed.
by Jeff 01/12/07 02:47 PM
Mr. Martin is right. Sate Farm didn't intentionally drop my policy, but at $5800 for the year I couldn't afford them. Citizens is cheaper!
by Michael 01/12/07 01:55 PM
Amazing. He talks about how those 50 years of profits had to be paid out for claims. What about all the money State Farm made while holding that $4-billion for 50 years? Greed, plain and simple. Pathetic.
by Stacy 01/12/07 10:57 AM
Actually Amy, rates aren't that high. I only pay $25/mth for my State Farm condo policy, which is comparable to other states. The article is correct in saying that if some proposals pass the legislature, we will all have Citizens. Good luck w/ that.
by Kay 01/12/07 10:07 AM
Even with FL subsidiary in red, State Farm still had record profits nationwide so what's all the crying about?
by amy 01/12/07 08:59 AM
nice try guys. Only the florida subsidiary is in the red. that's why florida rates are so high and you think you can plead for help for your sorry selves from the state legislature-you wont include florida in the parent company.
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