tampabay.com

It's official: PODS to sponsor PGA event

The Clearwater company signed a 6-year deal for Tampa Bay's PGA Tour event.

By BOB HARIG
Published January 25, 2007


PALM HARBOR - As he signed the contract Wednesday afternoon making the PODS Championship official, tournament chairman Snow Martin remarked that he was relieved. Without such a deal, who knows what would have become of Tampa Bay's PGA Tour event?

Martin was not willing to go down that road, saying that Suncoast Golf Inc., the nonprofit group that owns the tournament, has been "like a cat with nine lives," and that he always believed something would work out. But the reality is a March date at the Innisbrook Resort's Copperhead course could have been one-and-done after this year without the agreement with Clearwater-based PODS (Portable On Demand Storage).

The company signed on for six years, and part of the deal includes being the official storage company of the PGA Tour.

"I think golf hits our customer demographics right in the sweet spot," said Peter Warhurst, founder and CEO of PODS, a company that has expanded nationwide and internationally. "The timing is perfect. If this were the October event, I don't think we'd do it. It's close to our season, close to us. And my heart is really in this county. ... Another reason golf works for me is it's aired worldwide. We're now in Canada, Australia, plan to be in the U.K. Give me another sport where we could benefit like that."