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Survey says

By ASSOCIATED PRESS
Published January 28, 2007

Now showing: Desire for cheap movie tickets

Instead of better films, moviegoers want cheaper seats, says a survey of 2,028 people by management and market research firm PA Consulting Group:

- More than four out of five respondents said they were at least content with the quality of Hollywood films.

- Eighty-six percent would like to see ticket prices reduced substantially.

- Six out of 10 would like the theater to offer reserved seating.

- Sixty-three percent would prefer more food options beyond the typical movie fare of popcorn, soda and candy.

"This research reveals that Hollywood should reconsider how the movie-going experience is sold to the consumer," said Mike Hunter of PA Consulting Group.

Net getting more popular for news

The Internet still trails television and newspapers as the leading sources for political news, but it gained significantly in usage since the midterm elections of 2002, says a survey of 2,562 adults by the Pew Internet and American Life Project:

- 69 percent cited television and 34 percent considered newspapers their leading choices for news; survey respondents could specify their top two. Radio and the Internet each got about 15 percent, while magazines had 2 percent.

- Even among online users, the Internet was a leading source for only 22 percent. It rises to 35 percent for high-speed Internet users younger than 36.

- A quarter of the Americans who looked up political information online contributed to the discussion by posting commentary to a news group or blog or by forwarding their own or someone else's audio or video clip related to politics.

We can't just drive when on the road

Do you watch the road when driving? Not as much as you may think, suggests a survey of 1,200 people by Nationwide Mutual Insurance:

- More than four of five drivers think they're safe drivers and 59 percent believe they aren't distracted drivers.

- Nearly three-fourths admit to talking on a cell phone while driving and 38 percent said they have driven a certain distance without any recollection of doing so.

- Thirty-five percent of Generation Y drivers admit to multitasking while driving, whereas 30 percent of Generation X and 21 percent of baby boomer drivers do.

- Technology and food are the biggest distractions for Generation Y drivers. Thirty-seven percent text or instant message while driving and 29 percent would like Internet access in the car. Nearly three out of four eat snacks in the car, while almost half eat full meals while driving.

[Last modified January 27, 2007, 22:23:07]