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For their homework, team visits Super Bowl

By JANET ZINK
Published February 1, 2007


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TAMPA - A Tampa contingent is in Miami this week for the Super Bowl, but for many of them, the big game is merely an afterthought.

Instead, these community leaders and staff from the Tampa Bay Convention and Visitors Bureau will be on a reconnaissance mission in advance of the 2009 Super Bowl, which will be played in Tampa.

"Until you experience the Super Bowl, you couldn't even begin to plan one," said Dianne Jacob, vice president of marketing for the Tampa Bay Convention and Visitors Bureau.

Each year, the NFL invites representatives of the cities slated to host the following two Super Bowls to check out pregame and game-day events so they'll know what to expect long before kickoff in their own city.

This year, about 30 people from the visitors bureau and Tampa's 2009 Super Bowl host committee are going to Miami. Phoenix, which hosts the event next year, is sending 126 people.

Tampa has hosted Super Bowls before - in 1984, 1991 and 2001 - but it constantly changes.

"Every time we plan one, the bar is raised by the city that's after us," Jacob said. "You need to continue to learn to be a viable host city."

"We get to find out exactly from them what's working and not working and what the NFL expected of them that was different than what was expected of us at different times," Jacob said.

[Last modified February 1, 2007, 01:08:25]


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