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Times buys 3 real estate magazines
By Times Staff Writer
Published February 13, 2007
The St. Petersburg Times has purchased three real estate magazines to expand its coverage of the Tampa Bay residential market and begin in-depth coverage of the commercial real estate market. The titles purchased are Florida's Nature Coast Real Estate/Hernando, Florida's Nature Coast Real Estate/Citrus region, and West Coast Commercial Real Estate. The magazines are distributed at more than 600 outlets locally with additional copies mailed to investors, brokers, and Realtors. The magazines were purchased from the family of John Gonzalez, who operated the publishing business since 1992. The three magazines are published 13-times per year with a combined print run of 40,000 copies targeted to real estate buyers. Offices are located in Hernando’s Spring Hill community. When combined with two existing Times real estate magazines -- Florida's Fabulous Suncoast in Pasco County and Pinellas Home Search -- the group's coverage will include a wide swath of territory up and down the West Coast of Florida from Citrus County as far south as Charlotte County and concentrating on the expanding Tampa Bay region. We will build on the success of Mr. Gonzalez and his family while also adding Internet visibility for these key advertisers," said Michelle Hatch, the Times Classified manager who is overseeing the expansion project. "This is a natural geographic expansion," said Times advertising director Moya Neville. "We aim to be a full service advertising and marketing source for those in the vital real estate industry." "Since our father passed away last year, we’ve been striving to carry forward his tradition of quality and caring for each advertiser," said Shannon Gonzalez, one Mr. Gonzalez’s children. "We are confident that the Times will maintain these standards. We believe the Times is perfectly positioned to take Florida’s Nature Coast Real Estate Magazine to the next level." Terms of the agreement were not disclosed. A Times spokesman said the newly-purchased publications are profitable and will immediately add to the company’s earnings.
[Last modified February 13, 2007, 11:19:15]
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