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Take recycling beyond soda cans

The Consumer Electronics Association encourages a green future for busted electronics.

By Madhusmita Bora, Times Staff Writer
Published March 21, 2007


Ever scratch your head about that PC286 or lifeless turntable gathering dust in your garage ?

The Consumer Electronics Association wants you to bid a green adieu to your once-beloved gadgets.

Next month, on the eve of Earth Day, the group is relaunching to inform consumers about green products.

It will also educate people about recycling, reusing and finding an environment-friendly resting place for long-departed gizmos.

"Our research shows that three out of four consumers don't know where to recycle their electronic products," said Kristina Taylor, a spokeswoman for the association. "We think if we arm consumers with information, they can make an educated choice."

The organization is pushing for national legislation to regulate electronics recycling. The attention to end-of-life electronics is a boon to businesses such as Viatek Solutions, a Tampa recycler that caters to the corporate world. The company has multiplied its clients from just four in 2000 to more than a hundred this year.

Brian Loftin, Viatek's president, offers one reason that business has jumped: "The life span of electronics isn't as long as it used to be."

[Last modified March 20, 2007, 22:32:59]

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