For Life, 3rd time is no charm

Time Inc. will stop publishing the newspaper supplement April 20.

Associated Press
Published March 27, 2007

NEW YORK - Magazine publisher Time Inc. is shutting down Life magazine again, a brand it had resuscitated in late 2004 as a newspaper supplement.

Time Inc. said in a statement Monday that it would keep the Life brand going on the Internet, where it will launch a Web site with photos from its massive collection, and by publishing books. But the print issue dated April 20 will be the magazine's last, according to Editor & Publisher.

The company blamed a "decline in the newspaper business" and a poor advertising outlook.

Life had been carried in 103 newspapers, including the St. Petersburg Times, and competed in the Sunday newspaper supplement business with Parade, owned by Advance Publications, and Gannett's USA Weekend.

Time Inc. has now shut down Life magazine three times.

Originally launched in 1936 as a weekly, Life was suspended from regular publication in 1972 and brought back as a monthly in 1978. It was suspended again in 2000, then brought back as a newspaper supplement in 2004.

Time Inc., a unit of the media conglomerate Time Warner Inc., is a major magazine publisher. In January the company sold 18 of its smaller magazine titles, including Popular Science and Parenting.