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Digest

Talk of the day

By TIMES WIRES
Published April 11, 2007


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Atlanta site's Coke connection fizzles out

The World of Coca-Cola shut down its longtime Underground Atlanta locale this week, throwing another curve at the storied shopping center. While no one at the World of Coca-Cola or at Underground can say exactly how many visitors the two attractions share, the closing of the Coke museum - and its upcoming move to greener pastures near the Georgia Aquarium - certainly take out a built-in magnet to Underground. The World of Coca-Cola draws about 750,000 visitors a year, bringing a steady crowd of tour buses just outside the east entrance to Underground. The Atlanta-based beverage giant has agreed to sell the building to the state of Georgia, which has not decided what to do with the site.

Viacom hooks up with Yahoo for ads

Yahoo Inc. will be the exclusive provider of search ads at MTV.com, Nickelodeon.com and other sites run by entertainment company Viacom Inc. under a multiyear partnership announced Tuesday. The deal initially covers 33 Viacom sites, which also include VH1.com, ComedyCentral.com and BET.com, and has the potential to expand to more than 140 others. The ads will be powered by Yahoo's newly launched search marketing system, known as Panama.

Movie trailers get MySpace showcase

MySpace.com, News Corp.'s social-networking Web site, started posting trailers advertising movies from Lions Gate Entertainment Corp. to draw fans of the independent studio's hits, which include Crash and Saw. Film segments from Lions Gate will be featured on the Trailer Park section of the site, MySpace said Tuesday in a statement. A trailer touting the comedy Good Luck Chuck, opening in theaters in August, was the first one posted.

Switzerland issues stamp for a champ

Switzerland's postal service on Tuesday put on sale a stamp celebrating tennis' No. 1 player and Swiss native, Roger Federer, at all post offices in Switzerland. The 1 franc stamp - the most commonly used in Switzerland - depicts Federer lifting the Wimbledon trophy over his right shoulder. The stamp, worth 82 cents, was unveiled Tuesday at a ceremony in his hometown of Basel. It's the first time Swiss Post has issued a stamp featuring someone still alive. Federer, who first reached the top of the ATP rankings on Feb. 2, 2004, has won four straight Wimbledon titles as part of 10 Grand Slams.

[Last modified April 11, 2007, 01:48:55]


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